 Increase your site's appeal with free content Having content on your site extends beyond just telling visitors about your company and its products or services. By adding a little bit extra, you can create what experts like to call “stickiness” – the ability to keep people viewing for longer, and thereby enhance your reputation, and give a fresh look to your site on every visit. One of the easiest ways to do this is to add free content from a third party, in the form of news headlines, sports results or anything relevant to your business. One of the most important things to consider before you opt for free content is its relevance. If you run a business selling football kits, most of your visitors will be football fans and will therefore be interested in the latest football headlines. If you’re a double glazing company, it will probably just annoy them. Think about whether new content will add unnecessary clutter to your site. There are a number of portals linking to free “feeds” of rolling headlines on a variety of subjects. Freesticky is one of the largest, though it has a US bias, while News4Sites and Worldpress.org are both good for general and localised news. NewsNow offers more highly targeted UK-specific content for a small fee. |
